What Is Key Person Insurance

Life Insurance - October 26, 2026

What Is Key Person Insurance

What Is Key Person Insurance? Protecting Your Business From the Loss of a Key Person

Every small business has people it can't easily do without. It might be you, a co-founder, a top salesperson or the one technician who knows how everything works. Key person insurance protects the business if one of those people dies.

How key person insurance works

Key person insurance is a life insurance policy that a business buys on an important owner or employee. The business owns the policy, pays the premiums and is the beneficiary. If the key person dies, the insurer pays the benefit to the business, not to the person's family.


The business can use that money wherever it's needed most, such as:

•         Recruiting and training a replacement

•         Making up for lost revenue or profits

•         Paying down loans or lines of credit

•         Reassuring lenders, suppliers and clients that the business is stable

 

Who Counts as a Key Person?

A key person is anyone whose death would cause a significant financial loss to the business. To find yours, ask:

•         Who brings in a large share of revenue or holds important client relationships?

•         Who has specialized skills or knowledge that would be hard to replace?

•         Who has personally guaranteed business loans?

•         Who would lenders or investors worry about losing?

 

In many small businesses, the answer is the owner.

How Much Coverage Does a Business Need?

There's no single formula. Common approaches include:

•         Replacement cost: what it would cost to recruit, hire and train someone new, plus lost productivity in the meantime

•         Contribution to profits: how much profit the business would lose while it recovers

•         Multiple of salary: a multiple of the key person's compensation

•         Debt coverage: enough to repay loans the key person has guaranteed

 

Insurers will want the amount to be financially justified, so an advisor can help you land on a realistic number.

Term or Permanent Coverage?

Many businesses use term life insurance for key person coverage because it's more affordable and can match a specific period, such as the length of a loan. Permanent coverage may make more sense when the need is long term, or when the policy will also fund a buy-sell agreement.

How is it Taxed in Canada?


•         Premiums are generally not tax-deductible, unless a lender requires the policy as collateral for a loan. An incorporated business pays them with lower-taxed corporate dollars, which usually costs less than paying personally.

•         The beneficiary should usually be the corporation. If a shareholder is named instead, the premiums would likely be a taxable shareholder benefit.

•         The death benefit is generally received by the business tax-free.

•         For a private corporation, the death benefit less the policy's adjusted cost basis is generally added to the capital dividend account , which allows tax-free capital dividends to Canadian-resident shareholders.

 

Your accountant can confirm how these rules apply to your business.

Other things to know

•         The key person must agree to be insured and usually completes a medical application.

•         If the key person leaves, the business can usually cancel the policy or, in some cases, transfer it to the person. A transfer can have tax consequences, so get advice first.

•         Some businesses also add key person disability or critical illness coverage, since a serious illness or injury can be just as disruptive as a death.

 

Key person insurance is one part of a broader plan. Learn more about why life insurance belongs in your business plan [LINK: Main blog: Life Insurance for Business Owners].

At Wescan Insurance Brokers, we help business owners understand how life insurance fits into their protection plan. Contact our team to talk about the people your business depends on.

This article is for general information only. It is not legal, tax or financial advice. Policy terms, eligibility, exclusions and tax treatment vary. Speak with qualified insurance, legal, accounting and tax professionals about your situation.

References

1.       Canada Life, Tax and Estate Planning Group. Corporate-owned life insurance. September 2021.

2.      Sun Life Canada. Are your insurance premiums tax-deductible?

3.      Canada Revenue Agency. Income Tax Folio S3-F2-C1, Capital Dividends.

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